Western Canada Fundraising Conference 2024

As a non-profit or charity, are you looking to secure more sponsorship dollars? Are you in the hunt to get more renewals from sponsors? And if you are a local, regional or national business seeking to get a better ROI on your sponsorship investment? If so, you will want to attend this Sponsorship 101 Leader Lab! But if you have enough dollars and don’t need more corporate revenue dollars… heck then choose another session! But if you are seeking more corporate dollars… this is the session for you!

The Sponsorship 101 Leader Lab will provide those that sell and those that buy sponsorships a better understanding of sponsorship. It will differentiate between sponsorship and advertising and philanthropic donations. It will provide you with tools to generate more sponsorship revenue as a non-profit or charity (large or small) while delivering better return on investment for your partners. It will discuss the industry trends such as the abolishment of the standard “Gold, Silver and Bronze” sponsorship packages; the shift to relationship development; the new world of sponsorship agreements being three ways versus two. This session will open your eyes to the reality of today’s sponsorship world. Just like social media has changed our daily lives and how we function, sponsorship of today has turned the tables on traditional marketing channels. It has grown exponentially in Canada over the last decade and your share of the sponsorship pie is waiting for you to take it home!

Come learn and leave with new ideas, new opportunities, and more money on your bottom line whether you are a sponsor or a seller of sponsorships. This Leader Lab has been specifically developed to support those new to corporate sponsorship, as well as a refresher course for other fundraisers and for those in leadership roles you can take-away the training and knowledge to share with your teams for incremental revenue opportunities.