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Canada’s conference with a heart!
Thursday, May 30 • 9:55am - 10:55am
B1-1: Transform the Transaction: Engaging Supporters With Empathy & Authenticity |

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Decades of continual decline in donor retention and household giving affirms that it's time to transform the transaction. 
 
This session will confront transactional fundraising “best practices” that undermine our donor retention and stewardship efforts. The good news is that we can transform the transaction by exploring the power of empathy in developing authentic donor relationships that last a lifetime. 
Learning Outcomes: 
Distinguish fundraising "best practices" that you didn't realize are transactional.
Discover your donor's true intentions through empathic listening and feedback loops.
Explore the "asking baggage" that may keep you in transactional mode.
Ensure that stewardship efforts are more than a thank-you program.
Speakers
avatar for Tammy Zonker

Tammy Zonker

President & CEO, Fundraising Transformed
Tammy enchants audiences with her innovative and heart-stirring experiences from the front lines of philanthropy.She inspires with soul-stirring stories, laughable anecdotes and actionable advice.It’s one thing to talk about fundraising innovation and organizational transformation... Read More →

Thursday May 30, 2024 9:55am - 10:55am CDT
The WCFC Heart, Riddell Hall, University of Winnipeg
  Breakout session

Attendees (32)